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  • Writer's pictureEleonora Farris

Business Intelligence: a quick guide

2020 has seen the rise of Business Intelligence implementation, and organisations no longer question the multi-levelled value of data visualisation. The incumbent pandemic forced businesses to re-assess their strategy and restructure their work; Business Intelligence offered a significant advantage beyond the daily performance metrics, in fact backing more effective business decision making.

What is Business Intelligence?

Business Intelligence (BI) is a specific category of rapidly evolving technologies, architectures and strategies used to collate, analyse and integrate data, which provides businesses the capability to make near real time data driven decisions. Improving a company's ability to be agile in an uncertain market and and improve operational efficiency along the way.

Why is BI important for your business?

Leveraging BI will empower your business with valuable insights to increase productivity and revenue, whilst reducing costs and process inefficiencies, ultimately leading faster and more sustainable business growth.

Our top 4 advantages of BI

• Significantly reduced manual data entry, cleansing and enrichment, leading to greater time spent on value added analysis.

• Refined and improved data driven decision-making.

• Improved integration and cohesion of multiple teams from across the organisation.

• New ability for analysing historical data trends, which can help influence future decisions.

Ultimately, the purpose of Business Intelligence is to empower your team as much as your organisation, supporting a more transparent and efficient performance, maximising every opportunity given by data sources.


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